Lifelong Dewey

Reading through every Dewey Decimal section.

Category: 650s

653: Gregg Shorthand Manual Simplified by John Robert Gregg

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653.42: Gregg. John Robert. Gregg Shorthand Manual Simplified. New York: McGraw-Hill, 1956. 315 pp.

Dewey Breakdown:

  • 600: Technology
  • 650: Management and public relations
  • 653: Shorthand
  • 653.4: Handwritten systems
  • 653.42: English-language systems

 

One of the things that has always fascinated me about newspaper reporters is their ability to take handwritten notes of a meeting or an interview in real time, without interfering the flow of the conversation, and then reproduce it word for word in print. You can’t just write down the whole thing verbatim and expect to keep up. Turns out, they use a stenographic method called shorthand, and Gregg shorthand is one of the most used styles in the world.

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659: Adland by Mark Tungate

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659.109: Tungate, Mark. Adland: A Global History of Advertising. London: Kogan Page, 2013. 252 pp. ISBN 978-0-7494-6431-8.

Dewey Breakdown:

  • 600: Technology
  • 650: Management and auxiliary services
  • 659: Advertising and public relation
  • 659.1: Advertising
  • +09: General history

No matter where you look—unless you live in a cabin in the woods without newspaper delivery, television service, or the Internet—you will find some form of advertising. Ever since the first person decided to sell one thing to another person, manufacturers have sought the best avenues for getting the word out about their product. The first print advertisement appeared in 1849 (for service that more accurately measures one’s head for hat-fitting purposes, of all things) and from there, everything snowballed. Mark Tungate’s Adland is a mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today’s Internet pioneers.

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657: More Than a Numbers Game by Thomas A. King

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657.0973: King, Thomas A. More Than a Numbers Game: A Brief History of Accounting. Hoboken, NJ: John Wiley & Sons, 2006. 211 pp. ISBN 0-470-00873-3.

Dewey Breakdown:

  • 600: Technology
  • 650: Management and auxiliary services
  • 657: Accounting
  • +0973: United States

You would be hard pressed to come up with a more soporific subject than that of accounting. Through no real fault of their own accountants are seen as the mousy, super-introverts of the world, subject to all kinds of negative portrayals in books and film. The truth is, nowadays, accountants keep the world afloat. World markets are propped up or deflated through the work of accounting. Investors, both big and small, need the work of accountants to decide where their money will go. Accounting in the U.S. specifically has had quite a storied past and Thomas King’s More Than a Numbers Game seeks to warm more people up to the field.

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658: Why We Buy by Paco Underhill

658.834: Underhill, Paco: Why We Buy: The Science of Shopping. New York: Touchstone, 2000. 244 pp. ISBN 0-684-84914-3.

658 is a scary section of the Dewey–it’s general management. So, every book every MBA candidate has read belongs here. Wonderfully dull tomes on executive management and organization and how to raise capital and job analysis. Awesome stuff, yeah? No. But hiding amongst all that are some gems. You just have to know where to look…

Paco Underhill started Envirosell in 1977 to try to understand consumer behavior and marketing science. But–he approached it like an anthropologist. In Why We Buy, he details the work of his researchers who walk around a store, following shopper (secretly), and recording every little thing they do. What do they look at? Where do they stop, What do they touch? How long to they touch it? Where don’t they go? Everything from the moment they enter the store to the moment they leave is reviewed. Then, after watching hundreds of shoppers and logging days of video, they help companies and retailers make their stores better.

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